Whether you are using your site to inform your audience, sell product, or both, it is a vital component to your overall marketing efforts. For many multi-million dollar businesses, it is their only marketing program. Why? Today’s consumers expect any reputable company to have a website, and they want it to be ready when they are. Your site is a 24/7 representative of your company, attracting customers, and promoting your business around the clock. With a good website, you can put your sales efforts on auto-pilot while you handle the rest.