How Retail Sites Can Make the Most of Video

Establishing best practices for a growing ecommerce asset

Ecommerce video has been a fast-growing feature on online retail sites over the past year. Retailers are quickly finding that adding product video to their sites increases conversions, but ecommerce video is still maturing as they continue to discover best practices.

“Merchants that have invested in video do not seem to be turning back,” said Paul Verna, eMarketer senior analyst and author of the new report, “Video in Ecommerce: Success Strategies Come into Focus.” “Customers demand it and stores are moving to meet the challenge.”

Read the article by emarketer here.

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