Consider these tips for a solid Web content management system strategy

Any overhaul of a Web content management system, whether reworking a corporate Web strategy or a website refresh, should begin with the end users in mind, according to both vendors and consultants. Those end users include internal employees as well as customers who engage outward-facing websites.

When organziations are reworking their Web content management (WCM) strategy, they would do well to involve internal end users in the design process from the beginning. Those stakeholders, whether they work in marketing, HR, customer service or any department, should be included in strategy discussions, said Tim McLaughlin, founder and president of Siteworx, a consulting firm based in Reston, Va.

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