Monthly Archives: July 2011

WRITING FOR THE WEB

Unlike traditional forms of writing for books, magazines, newspapers or other printed material, writing for the Web has its own unique principles and criteria that set it apart. Internet users are prone to action.  They tend not to read instructions or guidelines but instead learn by trial and error.  They seek instant gratification.  They are …

Continue Reading »

Consider these tips for a solid Web content management system strategy

Any overhaul of a Web content management system, whether reworking a corporate Web strategy or a website refresh, should begin with the end users in mind, according to both vendors and consultants. Those end users include internal employees as well as customers who engage outward-facing websites. When organziations are reworking their Web content management (WCM) strategy, …

Continue Reading »
aa