Monthly Archives: May 2011

Marketers Suffer

Studies show large websites are failing to deliver on the most basic expectations for usability and accessibility. Why is this? How does it impact marketers? And what can they do about it? Think about the online customer journey through many large informational sites as a kind of train voyage. Digital marketers are editing the wine …

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How Retail Sites Can Make the Most of Video

Establishing best practices for a growing ecommerce asset Ecommerce video has been a fast-growing feature on online retail sites over the past year. Retailers are quickly finding that adding product video to their sites increases conversions, but ecommerce video is still maturing as they continue to discover best practices. “Merchants that have invested in video …

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